
The Authority Advantage
Strategic insights for coaches ready to command premium positioning
Website Content That Sells
It’s time to get strategic! Turn visitors into happy clients with this info on how to engage and convert your traffic.
Create your Website with Your Ideal Clients in Mind
Take your visitors on a journey! Your website is more than a 2D brochure; it’s the answer to their problems! Show them how …
You Don’t Have to Recreate the Wheel: It Doesn’t Matter if “Someone Else Has Already Done It”
Your content marketing doesn’t have to include you recreating the wheel. You don’t need to invent something new. You just need to assimilate information in a new way.
How to Create an Irresistible Freebie to Grow Your Coaching Biz
Get template links and free examples of how to create freebies that grow your biz.
Alex Hormozi Broke the Internet and Made Me Cry
That time I happily and tearfully paid $130 for a baseball cap.
Identify your USP and Get Your Clients to Choose you
Relying on emotional manipulation is the laziest marketing there is. Focus on what you love to do instead.
Rethinking Traditional Marketing Terms
How you think about marketing influences how you do it. Change it up from being just another chore.
When More SEO Isn’t the Right Answer
If the only tool you’ve got is a hammer, everything looks like a nail.
Her SEO experts were giving her great advice for SEO. Not necessarily for her business.
The Ultimate Beginner’s Guide to SEO for Service Providers- Part 2 of 2
Your best SEO strategy will involve some version of two overall strategies: On-Page SEO (which includes Technical SEO) and Off-Page SEO.
The Ultimate Beginner’s Guide to SEO - Part 1 of 2
Most of what makes SEO so confusing is the lack of understanding about how it fits into the bigger marketing picture, so much of what we’ll talk about here is designed to put that into perspective.
3 Simple SEO Basics for Better Ranking on Google
SEO is like free, long-term advertising, so it’s worth learning about.
And it’s easier than you might think.
Design – The Most Important 2 Seconds of Your Brand
While it’s true that people don’t look at ads or images online, they DO take your entire design into account when they land on your website. How does your design make them feel? Does it help them find a solution to their problem?
Passive Income Doesn’t Exist
Even the most sophisticated ‘passive’ income streams involve serious work and commitment, which is what often stops people from benefitting from the awesomeness of multiple streams of revenue. In this article, we’ll debunk some myths and take a hard look at what leveraged income really requires…
Website Resources, Tools, and Links
All my favorite tools and resources to optimize your website and make sure it works for you! If your website isn’t selling or converting like you want it to, implement a few tools from this list!
How to Know When You’re Ready for a Professionally Designed Website
You’re ready for a professional website when your calendar is booked, you’re ready to move beyond the 1:1 business model, or you’re ready to grow your audience.
How to Do a Website Audit in Seven Easy Steps
Stop wondering what to fix on your website! Get a comprehensive and easy seven-step website audit to boost your sales, conversions, and traffic.